Artwork Guidelines

To determine the best file format to use, this will depend on the type and size of the graphics you are using and
the final product size you are needing. Below is specific guidelines for digital artwork submission

Acceptable Upload File Formats

We can accommodate a variety of file formats for uploaded artwork. (Setup fee may apply)
• Adobe Acrobat Document (*.pdf) (recommended)
• Adobe Illustrator Artwork (*.ai) (recommended)
• Encapsulated PostScript (*.eps) (recommended)
• Adobe Photoshop Image (*.psd)
• Bitmap Image (*.bmp)
• CorelDRAW Image (*.cdr,*.clk)
• GIF Image (*.gif)
• JPEG Image (*.jpg,*.jpeg)
• Microsoft Publisher 2003 Document (*.pub)
• Microsoft Word 2003 Document (*.doc,*.docx)
• PNG Image (*.png)
• Tagged Image File Format (*.tiff)

Please use vector artwork when possible. Convert all text (fonts) to outlines (paths). Raster images should be no less than 300 dpi at print output size. Quality of print can not be guaranteed unless you sign off on a hard copy sample printed on the actual material being used. (Nominal fee will apply)

Vector vs. Raster

What is the difference in vector & raster artwork?

Raster Files:

• Raster files are made up of tiny squares, known as pixels, as illustrated in the diagram to the
right. The appropriate pixels are filled in to represent a design's lines and arcs.
• The quality of a raster file is measured in DPI (dots per inch). In order for us to use a raster file, the resolution of the file must be at least 300dpi. We cannot enlarge an existing raster file without losing some of its graphical quality.

Vector Files:

• A vector file, on the other hand, is a file whereby lines and arcs are stored as vector coordinates. This means that vector files are made up of precisely defined entities, each with its own beginning and end, rather than lumpy groups of pixels as found in raster files.
• Vector files can be enlarged and manipulated without loosing any graphical quality.



What is resolution?
Resolution refers to the number of dots per inch (dpi), or the amount of detail the image has. Most documents prepared for upload should be 300 dpi at 100% of the final print size. Digital images can be used to create custom designed products. Any image you plan to use must be saved at
approximately 300 dpi at 100% output size for the very best printing results. You can increase the resolution of an image by shrinking the print size. For example, an image captured at 600 x 900 pixels has 150-dpi at 4” x 6”. However, it can be printed at 300-dpi by reducing its dimensions on the product to 2” x 3”.

Images from the Web

Images downloaded or saved from the web are typically at a resolution of 72 dpi. This resolution is far below acceptable quality standards for print. In addition, images found on the web are usually protected by copyright laws. For these reasons, we do not recommend using images from the web.


Colors will be printed from the file submitted. House colors may be used for standard colors. Color matching is not guaranteed unless a pantone color is specified and an actual color match sample is approved. (Additional fees will apply) CMYK (Cyan, Magenta, Yellow and Black) are the colors used in the printing process, whereas RGB (Red, Green and Blue) are the colors used by electronic screen displays such as your monitor. Please note that JPEG files are almost always in RGB.
Your artwork design should be created in CMYK mode so that the colors that you see on the screen most closely match the final printed product. If you create your artwork in RGB, the colors in your printed product may vary slightly. Many of the bright values produced by your monitor cannot be reproduced in the printing process.

Converting Fonts to Outlines

Text can be converted to curves (paths) in some graphics programs. This will prevent upload errors that result when fonts are not embedded in your file. Following these simple steps will help ensure that your text prints correctly.

How to convert fonts to outlines in Adobe Illustrator
1. Select all text.
2. Click Type Menu> Type> Create Outlines (Shift+Control+O)
3. Text now has an outline.
4. Save a copy and upload.

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